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Introducing the Google Analytics Flash Audit

While looking at some retail websites recently, I realised that I always evaluate their web analytics set-up against a mental checklist.  The same approach applies to the implementation of any web...

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Tracking Repeat Customers in Google Analytics

Justin Cutroni has just written an excellent post on five Google Analytics custom variables that ecommerce companies should definitely use.  Actually the principles behind these variables apply to all...

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Open Request to Call Tracking Vendors

My simple description of call tracking solutions is they present unique phone numbers on a website so that when a website visitor calls, you can view their website behaviour prior to the call. The...

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Using the Google Analytics Tax field for Transaction Type

I haven’t written a blog post for a while, some might call that lax but I will claim to having been too busy.  You might not have missed me or these posts in your inbox but I missed writing and...

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Understanding your Website Visitors: Prospects vs Customers

A key metric for most websites is their conversion rate. It is a measure of how well their website is performing but, as it is an average, it can mask serious issues. People who already know you and...

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Zara.com – Web Analytics Review

Zara launched their new website on 2nd Sept, including the ability to buy online for the first time.  It was launched across multiple countries with alternative language versions available in some...

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What are the most important products on a retail website?

Retailers have used various methods over the years of identifying the most important products in their range.  This varies from most units sold, most revenue generated, (getting smarter) most profit...

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Whistles GA Flash Audit

This is a Google Analytics Flash Audit performed on the Whistles website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the...

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Fred Perry GA Flash Audit

This is a Google Analytics Flash Audit performed on the Fred Perry website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the...

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Paperchase GA Flash Audit

This is a Google Analytics Flash Audit performed on the Paperchase website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the...

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GA Flash Audit – New England Lifestyle

This is a Google Analytics Flash Audit performed on the New England Lifestyle website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to...

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GA Flash Audit – Joy

This is a Google Analytics Flash Audit performed on the Joy website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the usefulness...

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GA Flash Audit – Snow and Rock

This is a Google Analytics Flash Audit performed on the Snow and Rock website.  It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the...

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Introducing the Ayima Data Studio Funnel chart

Discovering how many pairs of glittery unicorn socks were added to a shopping basket and then how many were successfully purchased is a pretty important part of our job as Digital Analysts; especially...

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Is the new Google update good news for high street brands?

A shift in the market Something unnoticed has been happening in search, right under the noses of CMOs and Digital Marketing Managers. The market has shifted, changed, and those brands that fail to pick...

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